BACKGROUND
Chagrinovations is a young and growing consumer goods invention company that works to design, engineer and manufacture products with and on behalf of their customers. The inventions span pet products, wine accessories, tape accessories, paint and more.
They primarily sell B2B into retail brands. But, with a goal of growing its direct-to-consumer business, Chagrinovations also promotes products through high-visibility TV ads. So, a 3PL that can handle demand surges and has the national reach for efficient DTC delivery is essential to their success.
CHAGRINOVATIONS’ UNIQUE CHALLENGES
Chagrinovations’ growth potential was limited by the support and service challenges of its original 3PL provider:
- Insufficient reach to grow sales through a DTC model
- Lack of expertise and flexibility to manage a wide variety of products
- Inability to help where needed: adding SKUs, scaling to grow with Chagrinovations
FINDING FULFILLMENT
Chagrinovations set out to find a fulfillment partner that could support their retail customer needs, provide flexibility in shipping methods and help them build new business. In a four-month process, Chagrinovations evaluated over 10 3PLs.
WHAT THEY NEEDED:
- National Network
- Strong Operations
- Flexibility
WHAT THEY FOUND:
- Most 3PLs were limited in their distribution network, versatility and flexibility
- Most focused on one area (B2B or DTC) but did not have the capabilities to do both
SOLUTION
Chagrinovations found the partner that could deliver: Essendant. With versatility, a network of warehouses and strong operations, Essendant offered Chagrinovations one streamlined solution to enable their growth, support their retail customer needs and provide flexibility in shipping.
“With Essendant, they share in that vision of growing B2B and DTC channels well. It was very important to do both.”
Derek Naim | Director of Operations
RESULTS | ESSENDANT DELIVERS SUCCESS
RESPONSIVENESS TO RETAIL
Chagrinovations has realized cost-savings through Essendant’s order accuracy and on-time shipments. They’ve also improved their customer relations because of Essendant’s transparency and clear communications.
Chagrinovations’ OTIF (On Time, In Full) rate went from percentages in the mid-80s to 96 percent with Essendant’s accurate and timely delivery – saving Chagrinovations retailer fines and earning them retailer trust and business.
OTIF Rate
Increased to
96%
Growth
Realized in
DTC
FLEXIBILITY DELIVERED
In addition to its B2B business, Chagrinovations seeks growth in the DTC channel. Essendant’s strength in shipping a variety of ways, from truckload down to parcel, empowers Chagrinovations to build their DTC business and incremental sales.
BUILDING NEW BUSINESS
Essendant’s problem-solving abilities and multi-use distribution centers that can handle a wide variety of products have fueled new opportunities for Chagrinovations. With Essendant’s expertise and support, Chagrinovations won a new product account and added 70+ new SKUs.
