BACKGROUND
This eCommerce business began in 2015 selling a mix of janitorial supplies and various other products via online marketplaces. They wanted to build their business by providing an excellent customer experience that would gain them brand recognition and customer loyalty.
To win in the eCommerce market space, they needed to:
- Expand and diversify their product assortment
- Offer fast nationwide delivery to customers across the U.S.
- Supply professional product images and descriptions
- Provide accurate order tracking and delivery information
Their Unique Challenges
The marketplace seller’s growth potential was hindered by:
- Limited product inventory and warehouse space
- Inability to drop ship and deliver products quickly
- Lack of rich product content
- Insufficient tools to provide accurate order status
THE SEARCH
AND SOLUTION
The company began looking online for a drop ship vendor partner with the right solutions to help them win customers and build their brand. A partner that could provide the speed, accuracy, efficiency and access to leading brands that they needed to stand out on eCommerce marketplace platforms.
Their search brought them to Essendant, the ideal partner to help them achieve their goals. Essendant’s vast product assortment, best-in-class distribution network, blind shipping capabilities and rich content database delivered what this marketplace seller needed:
- Wider variety of manufacturer brands and products
- Next-day drop shipping to 98% of the U.S.
- Efficient ordering through EDI
- Optimized box sizes and freight costs
- Flexibility, from drop shipping small orders to buying in bulk
- Superior tracking and delivery information
- Professional product descriptions and images
Plus, their relationship with Essendant and our partner suppliers provides this eCommerce business with marketing materials and promotions that build credibility and strengthen their go-to-market strategy. Leveraging their resulting success on the marketplace, the company has created an eCommerce site servicing customers nationally and is growing a presence in its local market.
“Our challenges included warehouse shipping and processing orders on time and accurately. Essendant was able to solve for those.”
– Owner
RESULTS: ESSENDANT DELIVERS SUCCESS
DIVERSE PRODUCT ASSORTMENT
With access to Essendant’s extensive product assortment, this marketplace seller was able to quickly expand their selection without inventory investment, allowing them to easily introduce new products to their customers and stand out from the competition.
10K+
New SKUs
Sold
Timely
Content
Feed
ENHANCED PRODUCT CONTENT
The marketplace seller used Essendant’s content database for rich, up-to-date product descriptions and detailed imagery, boosting their content quality. This ensures that their content is always accurate and tells the best story possible for every product.
DROP SHIPPING & FAST DELIVERY
By utilizing Essendant’s nationwide network of distribution centers to blind ship their products, the company was able to keep their brand front and center while offering the fast shipping eCommerce customers have come to expect.
